MACK Photography Books
This publisher does something I haven’t seen before: they show most of the book. You can read it. You can look at most of the pictures. The value of a book of photography comes from the physicality, the quality of the print, the presence of the artifact in the hand. Flipping through blurry non-retina images is not the same. But it does let potential buyers shop as they would in a bookstore. I like it.
This one stood out:
Majoli’s photographs result from his own performance. Entering a situation, he and his assistants slowly go about setting up a camera and lights. This activity is a kind of spectacle in itself, observed by those who will eventually be photographed. Majoli begins to shoot, offering no direction to the people before his camera. This might happen over twenty minutes. It might be an hour or so.
MACK – Alex Majoli’s Scene
Perhaps the people adjust their actions in anticipation of the image to come. Perhaps they refine their gestures in self-consciousness. Perhaps they do not. The representation of drama and the drama of representation become one. The camera flash is instantaneous and much stronger than daylight. But all this light plunges the world into night, or moonlight. The world appears as an illuminated stage. Everything seems to be happening at the end of the day. Just when the world should be sleeping, it offers a heightened performance of itself.